Privacy Policy

Effective as of April 11th, 2024

This Privacy Policy is meant to help you understand what data we collect, why we collect it, and what we do with it.

This Privacy Policy (this “Privacy Policy”) covers Meow Wolf owned and operated websites and mobile applications (collectively “Sites”), and any other services offered by Meow Wolf, including exhibitions, entertainment services, motion pictures and animations, consumer products and interactive services (“Services”). Meow Wolf refers to Meow Wolf, Inc. and its subsidiaries and affiliated entities (“we,” “us,” or “our”).

This Privacy Policy is incorporated into, and is part of, our Terms of Use, which govern your access to the Sites and your use of the Sites and/or Services. If you have any questions about our privacy practices, please refer to the end of this Privacy Policy for information on how to contact us.

By using the Services and/or Sites, you agree to the collection and use of information in accordance with this Privacy Policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Use. This Privacy Policy describes the types of information we gather from people visiting our Sites and from individual users (“you”, “your” or “users”) interacting with the Services and how we use, transfer, and secure such information.

‍Types of Information We Collect

“Personal Information” can be used to identify you, directly or indirectly. The types of information we collect include:

Contact Data, including your first and last name, email address, postal address, and phone number.
Account Credentials, including your username, password, password hints, and information for authentication and account access.
Demographic Data, including your age and gender.
Internet or other Electronic Network Activity Information, including browsing history and information regarding a consumer’s interaction with our website, applications, or advertisements. You provide this information automatically to us through your interaction with our Sites or Services. We also may receive this information from our service providers or marketing partners. For more information about cookies, please see below.
Location Data, when you interact with our website, and your IP address provides information about your approximate location.
Commercial Data, including your interests, Meow Wolf products or services purchased or considered, preferences and favorites.
Photographic, Digital, or Video Likeness Data, including any images you may upload on our Sites or as may be captured and used by us for the limited purpose of your engagement with our exhibitions or other Services. For example, our cameras may record you walking within an exhibit, and we may play back the image in front a green screen or on monitors within the exhibit. By visiting an exhibit, you are providing your consent for us to record and use your likeness within and outside the exhibit.
Content, including content within any messages you send to us (such as feedback and questions to customer support) or publicly post on the Sites (such as in product reviews or blog comments).
Inferences drawn from any of the information identified above to create a profile about your preferences and characteristics.

The types of online technologies we use to collect information include:‍

Cookies. Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are text files placed in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information. If and when you choose to provide our Site with personal information, this information may be linked to the data stored in the cookie. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

We may use cookies and similar technologies such as pixels to: (1) enhance or personalize your website usage and experience; (2) monitor website usage; and (3) improve the website and our services, including providing you with interest-based ads. We may work with service providers or third parties that help us track, collect and analyze this information. We may combine the information we collect through cookies with other information we have collected from you or information from other sources. We partner with third-party advertising companies that use tracking technologies to serve our advertisements across the Internet. These advertising companies may collect information about your visits to ours and other websites. These advertising companies serve ads on behalf of us and others on nonaffiliated sites, and some of those ads may be personalized, meaning that they are intended to be relevant to you based on information collected about your visits to our Sites and elsewhere over time.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Sites. For additional information on rights to opt-out of targeted advertising, please visit the “Your Rights and Choices” section below.

Web Beacons. Web beacons (also known as Clear GIFs) are small pieces of code placed on a web page to monitor the visitor’s behavior and collect data about the visitor’s viewing of a web page. For example, web beacons can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page.

‍Sources of Information We Collect

From You. We obtain most of the Personal Information we collect about you from you when you interact with our Sites and/or Services, including when you contact or communicate with us and when you otherwise interact with our Sites and/or Services.
From Our Partners. We may obtain Personal Information about you from our service providers or other partners, including marketing partners, in the course of assisting us to provide you with our Sites and/or Services.

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Use of Information‍

We collect, hold, use and disclose your information in accordance with the practices described in this Privacy Policy, including for the following purposes:

to enable you to access and use our Sites and Services;
to facilitate purchases and transactions;
to contact and communicate with you, provide customer support and manage your account;
to perform research and analysis about your use of, or interest in, our Sites and Services, including our content or products or content offered by others;
to enforce our terms and conditions;
for internal record keeping and administrative purposes;
to comply with our legal obligations and resolve any disputes that we may have;
to prevent and address fraud, breach of policies or terms, and threats or harm;
to monitor and analyze trends, usage, and activities;
to improve and develop the Sites, Services and other Meow Wolf websites, apps, marketing efforts, products and services;
to develop and send advertising, direct marketing, and communications about our and other entities’ products, offers, promotions, rewards, events, and services;
to fulfill any other purpose at your direction; and
with notice to you and your consent.

Notwithstanding the above, information that has been de-identified so that it cannot reasonably be linked to you is not Personal Information, and we may use de-identified data for any purpose except as prohibited by applicable law. When we maintain and use de-identified data, we do not attempt to re-identify the data unless you have given us consent to maintain and use the data in identifiable form.

‍Retention. We strive to retain your Personal Information only for as long as reasonably necessary to fulfill the business or commercial purpose(s) for which we obtained the information or as otherwise required for us to meet our legal, regulatory or other compliance obligations.‍

Use and Disclosure of Sensitive Information. We do not use or disclose sensitive personal information, as defined by the California Consumer Privacy Act, for purposes other than those specified in Section 7027(m) of the California Consumer Privacy Act regulations.‍

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Disclosure of Information

We may disclose your information in accordance with the practices described in this Privacy Policy. The categories of parties with whom we share information include:

Service Providers. We may engage third party companies and individuals to perform services on our behalf that involve the processing of all of the categories of Personal Information identified above. These service providers may use the Personal Information for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, web-hosting and server providers, debt collectors, maintenance or problem-solving providers, marketing or advertising providers, professional advisors and payment systems operators. Where we disclose your Personal Information to service providers, we take reasonable efforts to ensure that the service provider handles your Personal Information solely for the purpose of performing the Services.
Analytics and Advertising. We disclose information to parties for analytics and advertising related purposes.
Affiliates. We may disclose all types of Personal Information to our affiliates and related entities, including where they act as our service providers or for their own internal purposes.
Promotions Partners. Our promotions may be jointly sponsored or offered by other parties. When you voluntarily enter a promotion, we share information as set out in the official rules that govern the promotion as well as for administrative purposes and as required by law (e.g., on a winners list). By entering a promotion, you agree to the official rules that govern that promotion and may, except where prohibited by applicable law, allow the sponsor and/or other entities to use your name, voice and/or likeness in advertising or marketing materials.
Merger or Acquisition. We may disclose information in connection with, or during negotiations of, any proposed or actual merger, purchase, sale or any other type of acquisition or business combination of all or any portion of our assets, or transfer of all or a portion of our business to another business.
Security and Compelled Disclosure. We may disclose information where we believe disclosure is appropriate in connection with efforts to investigate, prevent, report or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our website terms and conditions or other agreements or policies. We may disclose to courts, tribunals, regulatory authorities and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights.
Consent. We disclose information with notice to you and your consent.

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Communications‍

We may use your information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these promotional communications from us by emailing us at [email protected], or following the unsubscribe link or instructions provided in any email we send. Please note that you cannot opt-out of non-promotional emails, such as those about your account, transactions, servicing, or our ongoing business relations.‍

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Your Controls and Choices‍

We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. In accordance with applicable law, your controls and choices may include:

Choosing or changing your choices for subscriptions, newsletters, and alerts;
Choosing whether to receive from us offers and promotions for our products and services, or products and services that we think may be of interest to you;
Requesting removal of your Personal Information from a Meow Wolf controlled public forum on one of our Sites or applications; and/or
Requesting access to or deletion of the Personal Information we hold about you.

Please be aware that the foregoing controls and choices may only be available where required by law and for certain products. If you do not allow us to collect Personal Information from you, we may not be able to deliver certain experiences, products, Sites and Services to you, and some of our Sites and Services may not be able to take account of your interests and preferences.

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‍Links to Other Websites and Public Postings‍

Our Sites may contain links to other websites. We do not have any control over those websites, and we are not responsible for the protection and privacy of any personal information which you provide whilst visiting those websites. Those websites are not governed by this Privacy Policy. If you choose to share information publicly through our Sites or Services, please understand that we cannot control the actions of third parties who could access or collect this information.

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Visitors that Reside Outside the United States

Meow Wolf provides its Sites and Services for the purpose of creating an enjoyable experience for its customers within the United States. The laws governing the collection and use of information within the United States may be different from the laws of your country. If you decide to use our Sites or Services, or share your Personal Information with Meow Wolf, you are agreeing to be governed by the laws of the United States, and you are expressly consenting to the transfer of your data to the United States and other jurisdictions.‍

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Children and Privacy‍

We do not knowingly collect personal information (as defined by the Children’s Online Privacy Protection Act (“COPPA”)) from children under the age of 13 in connection with the features of our Sites or Services without the consent of a parent or guardian. If you are a parent or guardian and believe we have collected personal information in violation of COPPA, contact us at [email protected]. We will remove the personal information in accordance with COPPA. ‍

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Storage and Security‍

In order to prevent unauthorized access or disclosure, we have put in place reasonable physical, electronic and managerial procedures designed to safeguard and secure personal information and protect it from misuse, interference, loss and unauthorized access, modification and disclosure.

However, we cannot guarantee the security of any information that is transmitted to or by us over the Internet. The transmission and exchange of information is carried out at your own risk. Although we take measures to safeguard against unauthorized disclosures of information, we cannot assure you that the personal information we collect will not be disclosed in a manner that is inconsistent with this Privacy Policy.

The security of your use of a Meow Wolf Site relies on your protection of your mobile device.

We will never ask you to send your password or other sensitive information to us in an email, though we may ask you to enter this type of information on a Meow Wolf website or mobile application interface.

Any email or other communication purporting to be from one of our websites requesting your password or asking you to provide sensitive account information via email should be treated as unauthorized and suspicious and should be reported to us immediately by emailing [email protected].

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Will Meow Wolf Change This Privacy Policy?

We may, at any time and at our discretion, revise this Privacy Policy by posting an updated version on our website. Any amended Privacy Policy is effective upon posting of the revised Privacy Policy. If we believe the changes are material, we will notify you as required by applicable law.

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Intellectual Property Notice‍

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Consumer Rights

You have the following rights:

the right to know certain details about our data practices in the past 12 months. In particular, you may request the following from us:
The categories of personal information we have collected about you;
The categories of sources from which the personal information was collected;
The categories of personal information about you we disclosed for a business purpose or sold;
The categories of third parties to whom the personal information was disclosed for a business purpose or sold;
The business or commercial purpose for collecting the personal information; and
The specific pieces of personal information we have collected about you.
the right to delete the personal information we have collected from you (subject to certain exceptions); and
the right to correct inaccurate personal information that we maintain about you.

To exercise any of these rights, please submit a request to [email protected] or call 1-866-636-9969. In the request, please specify which right you are seeking to exercise and the scope of the request. We may require specific information from you to help us verify your identity and process your request. If we are unable to verify your identity, we may deny your requests to know or delete.

Right to Opt-Out of the Sale or Sharing of Your Personal Information

You have the right to opt out of the sale of your Personal Information, or the sharing of your Personal Information for targeted advertising. As noted above, we engage in personalized or targeted advertising through the use of third-party cookies or pixels. In connection with such advertising, we may share or sell the following categories of Personal Information with marketing partners: (a) device information and identifiers, such as unique advertising identifiers and cookies, and IP address; (b) usage information, such as browsing history; (c) location information, such as city; and (d) contact information, such as names, email addresses and zip codeinference data.

Additionally, if you enable a browser-based opt-out preference signal, such as Global Privacy Control, in certain jurisdictions, upon receipt or detection, we will make reasonable efforts to treat the signal as a valid request to opt out of the sale or sharing of Personal Information pursuant to applicable law. ‍

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Authorized Agent‍

You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.‍

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Right to Non-Discrimination

You have the right not to receive discriminatory treatment by us for the exercise of any your rights.

We do not rent, sell, or share Personal Information with non-affiliated companies for their direct marketing uses as contemplated by California’s “Shine the Light” law (Civil Code § 1798.83), unless we have your permission.

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How to Contact Us‍

If you have any questions about this Privacy Policy or our information-handling practices, experience any difficulties accessing the information here, or wish to exercise any of your rights or choices, please contact us:

By email: [email protected]‍

By mail: 2600 Camino Entrada, Santa Fe, NM 87507, Attn: Legal Department

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